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Since the beginning of the year, Trump has brought all three of the major TV networks on his trips to rallies, and has gaggled with reporters from Politico, CNN, Bloomberg, the Wall Street Journal, and Axios aboard his plane. While voters are familiarizing themselves with different candidates, the strategist said it’s important to make sure they are reaching donors who are reading the Wall Street Journal, not the Epoch Times. Trump’s decision to exit the conservative media echo chamber is driven, in part, by the belief that the GOP’s donor class doesn’t actually reside there. The New York Times has a huge readership. “I think there is a concerted effort to not isolate ourselves to conservative media and talk to all outlets because people still read those outlets. We are dealing with the whole spectrum of media, whether liberal or very right wing,” said a Republican strategist working to elect Trump, who was granted anonymity to speak freely about his views of the campaign’s media plans. “The difference is, Trump will do both Real America’s Voice and CNN interviews, and the campaign or PAC will highlight New York Times articles as well as Jack Posobiec tweets.

And it is a strategy that could have a major impact on the early stages of the primary, threatening to suck the oxygen from his more insulated and, in some cases, media-averse rivals. But it is also a sign of a more traditional political operation than was evident in his past campaigns. Trump’s embrace of mainstream media, after years spent bashing the press unrelentingly, may be a product of his unquenchable thirst to be at the center of the spotlight - a trait he’s exhibited since his days as a brash real estate tycoon dominating New York City’s tabloids in the 1980s. But allies see the town hall as part of a larger play, designed for Trump to take on the image of the primary winner, not a mere candidate.

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